PROFESSIONAL
MY SKILLS LEVEL IN SOFTWARE
Photoshop
90%
Ilustrator
90%
After Effects
80%
Dream Weaver
80%
Animate
80%
Adobe XD
70%
Ligthroom
80%
HTML & CSS
80%
Cinema 4D
75%
Key Note
80%
PORTFOLIO
PRINT - DIGITAL - TV - PHOTOGRAPHY - CASE STUDy
03 Experience
2022
VMLY&R
SNR ART DIRECTOR - UI / UX
Concept and create cohesive advertising campaigns and related marketing collateral materials. Provide art/creative direction to Chelsea FC and BeIN Sports.
Skills: Conceptual thinking, Art Direction, UX, Social media content, Digital Assets, Motion Graphics, Video content, Photo Retouch.
2018 - 2019
República HAVAS
2015 - 2018
SNR ART DIRECTOR - UI / UX
Drive brand consistency through ongoing development and implementation of brand guidelines for visual design and art Direction for Toyota, NBC Telemundo, Tank, Smithfield, Plasecia Cigars, Pork.
Skills: Art Direction, Design, UX, HTML Maillings, Mailchimp, Wordpress, Social media content, Digital Assets, Motion Graphics, Video content, Photo Retouch,
OGILVY MIAMI
SNR ART DIRECTOR - UI / UX
Solid success directing and implementing broad range of revenue-generating design projects, from conception to launch. Readily translate business requirements into effective advertising campaigns. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements.
Skills: Art Direction, Design, UX, HTML Maillings, Mailchimp, Wordpress, Social media content, Digital Assets, Motion Graphics, Video content, Photo Retouch.
2012 - 2014
Publicis ONE
2009-2012
PUBLICIS
CREATIVE DIRECTOR
Responsible for overseen the creative for Samsung’s regional account. My role was focused in providing art/creative direction to give the account a creative boost.
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Under my group leadership, Leo Burnett consolidate his relationship with the client and the creative work was pointed as best in class in the South America region
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Skills: Art Direction, Design, digital strategy, Management.
CHIEF CREATIVE OFFICER
As a result, I made my way into my next challenge, assuming the role of CCO at
Publicis Colombia, an agency that - at the time - had received few creative awards. With this opportunity, in just a year of hard work we were entered into the “Crema", a yearbook that measures the creative level of Latin American agencies with brands such as Renault, Nestle, Purina and Sanofi.
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Additionally, while at Publicis, the agency received several awards at several international festivals such as FIAP, WAVE, El Sol de San Sebastian and the well-known Colombian festivals: NOVA and El Dorado.
I was also given an opportunity to be part of Leo Burnett University in its creative management program.
2004-2009
LEO BURNETT
ART DIRECTOR - UI / UX
I had the opportunity to enter the Leo Burnett Colombiana agency as an Art Director designer, and I was quickly promoted to Creative Director/Art Director, where I continued to build my experience across digital, CRM and BTL projects.
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ADDITIONAL INFORMATION
In my 14 years of experience in the advertising sector, I have participated in receiving more than 60 awards in advertising festivals and effectiveness. And, I was awarded the opportunity to act as a judge in advertising at Colombian Festival NOVA and Ojo de Iberoamerica on two occasions.
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Awards: 45 Nova Awards Colombia. 5 El Dorado Colombia, 8 Fip Awards, 17 Effie Awards.11 Ojos de iberoamérica, 2 New York festival, 12 FIAP, 8 WAVE Awards. 5 Soles de San Sebatian Awards and 13 Cannes short list.
