PROFESSIONAL
MY SKILLS LEVEL IN SOFTWARE
Photoshop
90%
Ilustrator
90%
After Effects
80%
Dream Weaver
80%
Animate
80%
Adobe XD
70%
Ligthroom
80%
HTML & CSS
80%
Cinema 4D
75%
Key Note
80%
PORTFOLIO
PRINT - DIGITAL - TV - PHOTOGRAPHY - CASE STUDy
03 Experience
2022
VMLY&R
SNR ART DIRECTOR - UI / UX
Concept and create cohesive advertising campaigns and related marketing collateral materials. Provide art/creative direction to Chelsea FC and BeIN Sports.
Skills: Conceptual thinking, Art Direction, UX, Social media content, Digital Assets, Motion Graphics, Video content, Photo Retouch.
2018 - 2019
República HAVAS
2015 - 2018
SNR ART DIRECTOR - UI / UX
Drive brand consistency through ongoing development and implementation of brand guidelines for visual design and art Direction for Toyota, NBC Telemundo, Tank, Smithfield, Plasecia Cigars, Pork.
Skills: Art Direction, Design, UX, HTML Maillings, Mailchimp, Wordpress, Social media content, Digital Assets, Motion Graphics, Video content, Photo Retouch,
OGILVY MIAMI
SNR ART DIRECTOR - UI / UX
Solid success directing and implementing broad range of revenue-generating design projects, from conception to launch. Readily translate business requirements into effective advertising campaigns. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements.
Skills: Art Direction, Design, UX, HTML Maillings, Mailchimp, Wordpress, Social media content, Digital Assets, Motion Graphics, Video content, Photo Retouch.
2012 - 2014
Publicis ONE
2009-2012
PUBLICIS
CREATIVE DIRECTOR
Responsible for overseen the creative for Samsung’s regional account. My role was focused in providing art/creative direction to give the account a creative boost.
Under my group leadership, Leo Burnett consolidate his relationship with the client and the creative work was pointed as best in class in the South America region
Skills: Art Direction, Design, digital strategy, Management.
CHIEF CREATIVE OFFICER
As a result, I made my way into my next challenge, assuming the role of CCO at
Publicis Colombia, an agency that - at the time - had received few creative awards. With this opportunity, in just a year of hard work we were entered into the “Crema", a yearbook that measures the creative level of Latin American agencies with brands such as Renault, Nestle, Purina and Sanofi.
Additionally, while at Publicis, the agency received several awards at several international festivals such as FIAP, WAVE, El Sol de San Sebastian and the well-known Colombian festivals: NOVA and El Dorado.
I was also given an opportunity to be part of Leo Burnett University in its creative management program.
2004-2009
LEO BURNETT
ART DIRECTOR - UI / UX
I had the opportunity to enter the Leo Burnett Colombiana agency as an Art Director designer, and I was quickly promoted to Creative Director/Art Director, where I continued to build my experience across digital, CRM and BTL projects.
ADDITIONAL INFORMATION
In my 14 years of experience in the advertising sector, I have participated in receiving more than 60 awards in advertising festivals and effectiveness. And, I was awarded the opportunity to act as a judge in advertising at Colombian Festival NOVA and Ojo de Iberoamerica on two occasions.
Awards: 45 Nova Awards Colombia. 5 El Dorado Colombia, 8 Fip Awards, 17 Effie Awards.11 Ojos de iberoamérica, 2 New York festival, 12 FIAP, 8 WAVE Awards. 5 Soles de San Sebatian Awards and 13 Cannes short list.
